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Privacy Policy

Last updated: January 15, 2026

PROTURF (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us when you visit our website, contact us by text, email, or phone, or use our services.

This Privacy Policy explains how we collect, use, disclose, and protect your information, and what choices you have.

1. Information we collect

We may collect the following types of information when you visit our website, request a quote, schedule services, or otherwise interact with us by text, email, or phone:

  • Contact information: Name, mailing address, service address, email address, phone number (mobile and/or landline).
  • Communication information: Contents of emails, text messages, and phone call notes (for example, service requests, questions, and feedback you provide).
  • Service information: Property details relevant to providing services (such as lawn size, type of service requested, visit history, service preferences).
  • Billing information: If applicable, limited payment‑related details (such as payment method type and transaction data). Full card data, if collected, is handled by our payment processor and not stored by us.
  • Website/device information: IP address, browser type, device type, pages visited, and similar technical data collected through cookies or similar technologies.

We collect this information directly from you (for example, forms you submit, messages you send, or calls you make), and automatically through your use of our website (for example, via cookies and analytics tools).

2. How we use your information

We use your information to provide services, communicate with you, and operate our business, and we limit marketing use to situations where we have the appropriate level of consent.

In particular:

  • Service and transactional communications: We may contact you by text, email, or phone to respond to your inquiries, send quotes, schedule or confirm appointments, provide service updates, send invoices, and handle customer support.
  • Marketing communications:
    • We send marketing or promotional text messages only with your prior express written consent, as required under the federal Telephone Consumer Protection Act (TCPA) and applicable state “mini‑TCPA” laws.
    • Express written consent means you took a clear affirmative action (such as checking a box or submitting a form) after seeing a disclosure that explains you agree to receive marketing texts from PROTURF at the phone number you provide, that consent is not a condition of purchase, that message and data rates may apply, and that you can opt out at any time.
    • We may also send marketing emails or make marketing calls where permitted by law and consistent with your consent and preferences.
  • Business operations: Improving our website, services, and customer experience; maintaining records; accounting; and internal reporting.
  • Legal and security: Complying with legal obligations, enforcing our terms, and protecting our rights, property, and the safety of our customers and partners.

We keep records of when and how you gave consent, the phone number or email address provided, and the exact consent language that was shown to you.

3. Text, email, and phone communications

Messaging Terms and Conditions

By providing your phone number and agreeing to receive texts, you consent to receive text messages from PROTURF, from 774-406-2142 regarding account notification, customer care, delivery notification, higher education, and marketing. Consent is not a condition of purchase. Message frequency varies. Message & data rates may apply. You can reply STOP to unsubscribe at any time or HELP for assistance. You can also contact us at 774-406-2142 or [email protected]. Mobile opt-in information is never shared with third parties.

Text messages (SMS/MMS)

  • Types of messages: With your consent, we may send you text messages about appointments, service reminders, service updates, account notices, and promotional offers related to PROTURF services.
  • Opt‑in consent:
    • We do not send marketing texts without your prior express written consent.
    • When you opt in (for example, by submitting a web form or checking a consent box), we will clearly disclose that you agree to receive recurring marketing and informational text messages from PROTURF at the number you provide, that consent is not a condition of purchase, that message and data rates may apply, and that you can reply STOP to opt out and HELP for help.
  • Message frequency and charges: Message frequency may vary. Message and data rates may apply, depending on your mobile plan.
  • Quiet hours: We strive to send marketing texts only between 8:00 a.m. and 9:00 p.m. local time for the recipient, in line with applicable “quiet hours” expectations.
  • Opt‑out:
    • You can opt out of marketing texts at any time by replying “STOP” to any message from us.
    • After you opt out, we may send a single confirmation text, but we will stop sending marketing texts to that number.
    • We honor opt‑out requests promptly and maintain an internal “do not text” list as required by law.
  • Non‑marketing texts: Where permitted by law, we may still send you strictly necessary, non‑marketing texts related to an existing service or account (for example, day‑of service reminders), but we keep these to a minimum and respect your preferences.

Email

  • We may use your email address to send you service‑related communications, invoices, and customer support responses.
  • With your consent where required, we may also send newsletters, promotions, and other marketing emails.
  • You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in the email or by contacting us directly.

Phone calls

  • Identification and caller ID: When we call you for marketing purposes, we identify PROTURF and use a phone number that can receive do‑not‑call requests.
  • Calls for service: We may call you to respond to inquiries, confirm appointments, or discuss active services.
  • Marketing calls: Where required, we obtain your consent before making marketing calls using automated technology, and we respect federal and Massachusetts do‑not‑call rules, including the National Do Not Call Registry.
  • Opt‑out from calls: You may ask us at any time not to receive marketing calls, and we will add your number to our internal do‑not‑call list.

4. Cookies and website tracking

Our website may use cookies and similar technologies to:

  • Remember your preferences and improve site functionality.
  • Understand how visitors use the site (for example, which pages are visited) to improve our content and services.
  • Support advertising or analytics tools provided by third parties.

Your browser may allow you to block or delete cookies, but doing so may affect the functionality of some features on our website.

5. How we share your information

We do not sell your personal information.

Data Sharing

  • Customer data is not shared with third parties for promotional or marketing purposes.
  • Mobile opt-in and consent are never shared with anyone for any purpose. Any information sharing that may be mentioned elsewhere in this policy excludes mobile opt-in data.

We may share your information in the following limited circumstances (always excluding mobile opt-in and consent data):

  • Service providers: With trusted vendors who perform services on our behalf, such as payment processors, scheduling platforms, email and text message providers, and website hosting/analytics providers. We do not allow our messaging or marketing service providers to use your mobile number or consent information for their own marketing, and we do not sell or share your mobile opt‑in consent with third parties for their marketing purposes.
  • Business transfers: In connection with a potential or actual merger, acquisition, sale of assets, or other business transaction involving PROTURF, your information may be transferred as part of that process, excluding mobile opt-in consent data.
  • Legal and safety: When required to do so by law, or when we believe disclosure is necessary to protect our rights, comply with legal processes, or protect the safety of our customers, employees, or the public.

We require our service providers to use your information only for the purposes we specify and to protect it in a manner consistent with this Privacy Policy.

6. Data security and retention

We use reasonable physical, technical, and administrative safeguards designed to protect the personal information we collect against unauthorized access, use, or disclosure.

We retain your information for as long as necessary to provide services to you, comply with our legal obligations, resolve disputes, and enforce our agreements, unless a longer retention period is required or permitted by law.

No method of transmission over the internet or method of electronic storage is completely secure, so we cannot guarantee absolute security.

7. Your choices and rights

Depending on your location and applicable law, you may have some or all of the following options regarding your personal information:

  • Access and update: Request access to the personal information we hold about you and ask that we correct or update it if it is inaccurate or incomplete.
  • Deletion: Request that we delete certain personal information, subject to legal and operational requirements.
  • Marketing preferences:
    • You can opt out of marketing emails by using the unsubscribe link in our emails.
    • You can opt out of marketing texts at any time by replying “STOP” to any message from us; for help, you can reply “HELP.”
    • You can ask us to stop making marketing calls and to add your number to our internal do‑not‑call list; we also respect federal and Massachusetts do‑not‑call rules.
  • Cookie controls: Adjust your browser settings to refuse or delete cookies.

To exercise any of these rights, please contact us using the information in Section 9.

8. Children’s privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete it as required by law.

9. How to contact PROTURF

If you have any questions about this Privacy Policy, or if you want to update your information or change your communication preferences, you can contact us at:

  • Company name: PROTURF
  • Mailing address: 2653 Courtlyn Road, Dighton, MA 02715
  • Phone: 774-406-2142
  • Email: [email protected]

10. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. If we make material changes, we may also provide additional notice (such as by email or a prominent notice on our website), as required by law.

Your continued use of our website or services after any changes are posted means you accept those changes.